March 2025 - Present
Milwaukee, WI
Outdoor Power Equipment, Carpentry and MX FUEL™ Team

• Serve as a creative lead on all Outdoor Power Equipment, Carpentry and MX FUEL™ projects

• Main resource for art direction on mid to high-level initiatives and advanced design projects

• Train freelancers and new designers on power tools, as well as power tools packaging

• Maintain relationships with multiple clients, jumping on calls when necessary to discuss ideas, creative and timelines

• Preserve brand consistency, frequently updating internal visual brand language

• Manage, mentor and lead two direct reports

• Provided long-term design and routing support to other teams when gaps in resourcing arose

• Led an InDesign tables lunch and learn for Milwaukee Tool designers

Senior Designer
September 2022 – February 2024
Power Tools - Outdoor Power Equipment and Carpentry Team

• Art directed and routed all work for direct reports and greater team for outdoor power equipment and carpentry products

• Managed, mentored and led two direct reports

• Updated internal visual brand language for power tools packaging

• Responsible for art direction and redesign of packaging for the M18 FUEL™ QUIK-LOK™ sub-brand

• Support team in packaging/label development and accompanying collateral of the new-to-world M18™ REDLITHIUM™ FORGE™ battery line

• Icon/label and accompanying collateral development for the M18™ REDLITHIUM™ XC5.0 Resistant Battery Pack

Senior Design Manager II
March 2024 - February 2025
Power Tools - Outdoor Power Equipment and Carpentry Team

In addition to Senior Designer duties listed above, Design Manager II duties included:

• Meeting with clients regularly to discuss creative, project timelines and upcoming products

• Overseeing pod’s utilization with the help of the project leader to make resource recommendations

• Overseeing billing with project leader to ensure time billed to projects were within the client’s budget

May 2018 – August 2022

General Duties:

• Worked independently on assigned projects or as a member of a team

• Managed multiple projects simultaneously under hourly/daily deadlines

• Worked within designated brand standards and pushed limits when called for

• Provided design and illustration from conception to completion, as well as image retouching or manipulation

• Reviewed all work for errors prior to turning into senior designer for routing. Made all necessary changes/corrections promptly and correctly to return to client

• Knowledge of terminology and vendor requirements/capabilities and printing processes

• Maintained high skill levels in InDesign, Photoshop and Illustrator; used down time to brush up or learn new skills

Specialized Experience:
May 2018 – January 2019
Power Tools - Marketing Collateral Team

• Created and collaborated on pieces such as sell sheets, catalogs, tear pads, point of purchase displays and quick guide references for Milwaukee Tool (for domestic and international use)

• Supported other teams in time of need – main support for The Home Depot team

January 2019 – February 2022
Power Tools - Packaging Team

• Created power tools packaging for M12™, M18™, M12 FUEL™ and M18 FUEL™ (including lighting and gear packaging), M12™ & M18™ REDLITHIUM™ battery packaging, personal lighting and various power tool accessories

• Helped create the AIR-TIP™ sub-brand with the help of another designer and the art direction of a lead designer

March 2022 - August 2022
Power Tools - Outdoor Power Equipment Team

• Designed for Outdoor Power Equipment, Drilling and Driving, Fastening, Auto, Batteries/Charging, Carpentry, Spanish/USA Collateral and eComm

• Helped new designers on get up to speed on packaging, collateral and visual brand language

• Took initiative to set up a three part lunch and learn series for power tools packaging after a team re-org. Co-led sessions with another designer

June 2016 – May 2018
Chicago, IL

• Worked nationwide with Diageo, a global leader in the alcohol beverage industry and the Diageo Beer Company, to produce print/digital collateral for bars and restaurants while maintaining branding guidelines

• Followed style guidelines across multiple brands, including: Ketel One, Captain Morgan, Crown Royal, Smirnoff, Johnnie Walker and Guinness

• Created designs that met client expectations under tight hourly and daily deadlines, while adhering to industry regulations and legal requirements

• Collaborated with the digital team to design, layout and update e-Blasts, social media posts and eBrochures

• Participated in weekly team critiques to develop new ideas and solutions, while receiving constructive feedback

• Co-led a Captain Morgan lunch and learn with my associate creative director to inform all Chicago and on-site designers about new branding guidelines

• 2017 Brandys design award nominee for Most Creative Design and Highest Critique Score

• Trained new designers and assisted by answering any questions they may have had - design or industry related

• Responsible for duties of the associate creative director when out of the office:

  • Assigned out projects to designers

  • Reviewed projects before proofs are sent out to reps

  • Designated resource for any design, production or industry regulation questions

August 2015 – June 2016
New Berlin, WI

• Designed all corporate communications for internal use and for retail store locations, hospital and patient use

• Managed deliverables and deadlines for marketing department

• Created retail store advertising to attract customers to products or current promotions

• Helped maintain web content using WordPress

• Updated and maintained eEcommerce website

May 2013 – August 2015
Kenosha, WI

• Prepress production of photography and newspaper using Photoshop and InDesign

• Ensured newspaper pages were plated, printed and error-free

• Production layout of classifieds and obituaries

• Edited nightly videos to be uploaded to iPad version of newspaper and website