KAABOO Del Mar Music Festival
KAABOO Del Mar is a three day food, art and music festival located north of San Diego on the Southern California coast. Estimated attendance for 2017 ranged from 45,000 to 100,000 people, with the Red Hot Chili Peppers, P!nk and Tom Petty headlining the event.
I teamed up with Diageo to produce on and off-premise elements for the 2017 festival that not only reflected KAABOO’s style, but also featured Diageo’s sponsored brands. POS produced included menus, posters & case cards and hotel door hangers.
Cocktail Menus
Cocktail menus featuring Diageo drinks were placed in bars and restaurants surrounding the festival.
Coasters
Coasters were placed in bars and restaurants in the surrounding area to advertise Diageo specialty cocktails.
Drink Tickets
Drink tickets were created to redeem one free Diageo brand drink at bars.
Posters & Case Cards
Posters and case cards used the same creative for both on-premise (bars/restaurants) and off-premise (liquor stores) uses. Both featured bottle shots of Diageo's brands, as seen above.
Door Hangers
Door hangers featured a Ketel One Bloody Mary recipe and were used at area hotels.