One of the brand managers at Ketel One and I teamed up to create poster and menu insert templates for all of Ketel One's Major League Baseball sponsored teams - the Los Angeles Angels, the Los Angeles Dodgers, the Boston Red Sox and the New York Yankees. Every poster had to have the same look and feel, with posters featuring a Ketel Mule, Ketelade and Ketel + Soda.

I created a template in InDesign with variable components on each layer. They included the team logo on the top of the posters (as well as on the mule mug and baseball), the name of the drink and drink price callouts, the team name below and the image of the cocktail. A total of eighteen different designs for both the posters and inserts were created for this project.